Writing a cover letter...

Writing a cover letter and enclosing it along with letters of inquiries, submissions, etc. is more than an mere courtesy. It states, to coin the Hallmark phrase, "I care enough to send you my very best." It provides context to assist my audience to desire to view my artwork in the first place.

A cover letter should include:
An introductory of who you are and your intended purpose of writing the letter. For example, I am Cathy Highland, a Mixed Media, Paper and Bookarts Artist and I am writing to introduce you to my artwork." I may go one to explain what it is about my artwork that is a perfect fit for their company but more importantly, it states what I can offer to them. It accompanies brochures, business cards, photographs, and slides that can be used in conjunction with a smaller condensed text version from my artist's statement, assuming I've written one. There is a paragraph of accomplishment that is possibly plucked indescretely taken form amidst my resume that lists a few credentials such as any previously established solo, group exhibitions, and collections. It lists not only the why I am contacting them, as well as what I believe I and my artwork have to offer to them. It assists me with getting a foot in their door, their mailbox, and/or possibly in their face. Before I package, ship, and send any of my artwork to anyone without a call or a challenge, a cover letter should be sent seeking permission to do so. It should direct them to where they can learn more about me, how to contact me, and where they can view my artwork. It is equally as important for me to remember, they don't need me half as bad as you need them! So it is my job and responsibility to meet them well beyond half way! It's no certain way to get me where I want to be but "Hey, I've made the effort!"